Meta grades the number on seven days of recipient feedback, not on your template copy. What each colour costs you since the October 2025 rule change, the five causes behind almost every drop, and why there is no appeal to file.
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Meta allows four objectives, one welcome-message field decides how much intent you capture, and replying inside 24 hours buys a 72-hour window where every message is free. Plus the referral fields worth routing on.
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Meta Business Agent went global on 3 June 2026. The eligibility gate, thread control, the six guardrails Meta does not give you — and the 1 October billing claim Meta's own docs contradict.
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Zoho CRM and Zoho Desk are separate WhatsApp channels, and only unused numbers can be connected — so one number cannot feed both. Plus the 1 October billing claim Meta's own docs contradict.
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Bird meters message volume, a shared inbox meters seats, and Meta sets a rate card neither controls. Plus the migration path with no messaging downtime.
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30 products per message, 99 units per cart line, no edits once a cart is sent — and no cart icon at all on the Cloud API. What catalog setup really involves.
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A 168-hour permission clock, one request per day, and automatic revocation after four unanswered calls. What voice really costs a shared inbox.
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Compare WhatsApp Business App and API for your SMB's customer support needs
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Two connection paths you cannot swap after the fact, one number per portal, 1,000 shared template sends a month, and a workflow trigger that does not exist.
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Scale customer support with WhatsApp Business and multiple agents on one number
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